Brandon Voss is the President of The Black Swan Group, co-author of Never Split the Difference, a leader in world-class negotiation tactics, and has been with the company since its 2008 inception. In this role, he has established assessment procedures for new clients that enable the Black Swan team to customize its approach to each client based on their unique needs, situation, and corporate culture.
Brandon is Black Swan’s thought leader with respect to the three negotiator types: the Analyst, the Assertive, and the Accommodator. He has made it his mission to teach clients how to identify each of these three types of negotiators and has developed a methodology for dealing with all of them in the most successful way possible.
Brandon has been instrumental in adapting the FBI’s hostage negotiation techniques to the business world. Realizing that the timetable is different in the business world than in the world of high-stakes hostage negotiations, he created the Short Game, a needs assessment procedure that helps in the critical discovery process phase of negotiation.
In this 90-minute keynote, you'll gain a fundamental understanding of each of the 9 core skills, the purpose of each, and how they can be used. We will introduce Tactical Empathy as a concept, and how each of these skills can help you achieve trust-based influence. The course also enables you to accomplish the secondary goals of demonstrating an authentic connection with your counterpart and showing that you are negotiating in good faith.
Though all of these skills appear in Never Split the Difference™, it's the first time they have been packaged together in an easy to understand format